About Business WordSmiths, Inc.

Business WordSmiths was founded by Sid Smith as Paradox Solutions in 1998. Since that time we have provided marketing support, copywriting and Internet Marketing services to a wide range of clients.

As the founder and chief copywriter, I've got a diverse background which enables me to write in an engaging and friendly manner.

I started in the computer field as a programmer. If you're old enough to remember FORTRAN, then you can guess at my age. The fates play a mysterious role in everyone's life. Jungian analysts speak of a "daemon" who prods us from the time we are born to live out our own unique hero's journey.

My life has been no different. I landed my first programming job, not because of my vast experience as a programmer, but because I wrote a killer cover letter. My new boss sheepishly revealed that he hadn't even looked at my resume (thank goodness).

Hints came and went throughout the years. When I reflect on my history in high tech, my favorite times were the most creative. When I wrote "user friendly" code that spoke to the needs of my audience, I smiled. Writing proposals, special reports, and articles were my favorite tasks as a consultant with Hewlett-Packard. And, I was in heaven when I created my own newsletter that spoke to the real needs of our customers, instead of boring them with more tech-speak.

Bored with technology myself, I ventured off to graduate school to earn an MA in Counseling Psychology at Pacifica Graduate Institute. A beast stirred within...

Allowed to write with creative fervor, I wrote papers that dealt with the human psyche through story and metaphor. Normal words for normal people has been my motto. Some professors downgraded me because I wasn't writing academically (yawn), but one professor said this to me after reading my final paper for a counseling methods class:

"Forget therapy. You should be a writer."

I laughed.

Ignoring his words of wisdom, I became a personal life coach, which is another way of saying "therapist", but without the psychodynamic approach. Again, it was the marketing I loved -- writing marketing materials for myself and other coaches.

Finally, it all came together at a wealth-building workshop. Asked what I did to make money, I replied, "coaching and organizational development." She asked what I really loved doing. Without hesitation, I said: "Writing."

Thus was my writing career born.

I've ghostwritten several books and written countless pages of web copy. But my real love is direct response marketing and copywriting. I love getting inside people's heads, understanding their true motivators, and then gently guiding them to a particular decision. And of all the industries I could pursue, I have been most excited by health and wellness, mostly because I believe in remaining healthy and well myself.

Not to be forgotten, the techie in me is still alive and well. I have delved into the depths of Internet Marketing and the search engines. I know what works and what doesn't, from both a technical and psychological viewpoint.

And this is where we arrive back to Business WordSmiths - the plural.

When I refer to "we" it is not the royal We. Rather, it is:

• A consortium of search engine and web experts who have years of experience with search engine optimization, web design, and internet marketing
• A small team of experienced copywriters and ghostwriters who help with both large and small projects

I believe that nobody succeeds alone, which is why I surround myself with successful people from all walks of life.

I invite you into my circle.

Be sure to download one of our special reports on Copywriting and Internet Marketing.

Then give me a call or send an email for a free no-obligation consultation, or to request a hard-copy portfolio.