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Web Copywriting & Web Optimization Articles

google-logo

Google+ – Is it Worth Your Time?

Google+ is the latest and hottest social networking tool. For now, my response is “so what?” Is it useful? Do you care? Good questions…

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irrational-behavior

Your Customers are Irrational. Are You?

It seems that my client’s customers are highly irrational, and that’s causing them to make more sales. Lead generation isn’t so “logical” afterall…

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Is Email Dead?

Is Email Marketing Really Dead?

Content marketing is the perfect solution for a poor-performing email marketing campaign. Here are 3 steps to better email campaigns without breaking your budget.

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content marketing lead generation

Content Marketing and Lead Nurturing: Who is Your Buyer?

Content marketing lead generation requires you to know your buyer. Here are 3 tips on how to get more leads and sales by personifying your buyer.

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Opt-in rates

Four Simple Ways to Increase List Opt-Ins

Opt-in is a core part of online lead generation. Are you getting the opt-in rate you want? Try implementing these 4 ideas to increase opt-in rates.

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