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Content Marketing

Is Email Dead?

Is Email Marketing Really Dead?

Content marketing is the perfect solution for a poor-performing email marketing campaign. Here are 3 steps to better email campaigns without breaking your budget.

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content marketing lead generation

Content Marketing and Lead Nurturing: Who is Your Buyer?

Content marketing lead generation requires you to know your buyer. Here are 3 tips on how to get more leads and sales by personifying your buyer.

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content marketing and email open rates

Technology Email Open and Click Rates WAY Down

Email open rates are down to 6% for tech companies. The problem? Lack of focus and reliance on one technology. Content Marketing can help…

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Content Marketing Lead Generation

3 Simple Content Marketing Tricks to Generate More Leads

Content Marketing is still the best way to generate leads online. Here are three simple tricks you can use to get more leads from your content marketing.

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Boring B2B Copy

Technical Alchemy: Why Stupid Sells Better Than Smart

Most technical B2B copy is dry and boring. While we think this is how it should be, I contend the idea “Stupid sells better than smart” applies here as well.

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