Content Messaging

The major killer of otherwise good marketing is hype. Hype comes in many forms, but the net result is almost always disastrous. Effective copy is hype-free.

Writing effective copy isn’t hard. In fact it’s easier than writing ineffective copy. All you need do is relate to your audience and write like they talk…

Perhaps the worst thing we can do with our copy is to sound intelligent. Web copywriting requires a steady, but delicate hand that avoids jargon and hyperbole. Find out what “Johnny” thinks…

While it’s natural to explain everything you do to as many people as possible, you’ll fail if you do it all at once. It’s more work to segment and target your messages, but in the end it’s far more effective…