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Internet Marketing

no-faq-page

Why FAQ Pages Should Be Obsolete

Got a good FAQ page? Get rid of it. In today’s social world FAQ pages are both unnecessary and irrelevant, and if you’re still using them you’re hurting your chances of closing and getting leads online.

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Surfing and Online Closing Tactics

Creating a Powerful Close: Take Me Home, Country Road…

Creating a Powerful Close online isn’t always easy. In this, the fourth principle of Website Effectiveness, you’ll learn to close sales online by “bringing it closer to home”

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business_man_luggage0008_5_30_08_pro

Selling Services Online: “I don’t Feel a Thing…”

People buy your services or products because of how it makes them feel. But, they’ll usually deny emotion had anything to do with it. You can make their denial work for you with these subtle techniques…

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Increasing Website Effectiveness

The 5 Principles of Website Effectiveness

Your website must convert visitors into customers. That’s its primary purpose. This is part 1 of 5 on the 5 Principles of Website Effectiveness, or what I call “Website Marketability.”

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Personal Integrity and Marketing

Is Personal Integrity Still Important in Marketing?

How does your personal integrity impact your ability to successfully market your business? Today, more than ever, personal integrity will make or break your marketing efforts.

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