Your prospects and customers are looking for you online and with their smartphones. Are you ready? A new report from Altimeter Group shows that how we shop online has already changed…
Your prospects and customers are looking for you online and with their smartphones. Are you ready? A new report from Altimeter Group shows that how we shop online has already changed…
Will the new Facebook Groups be useful for business? The jury is still out, but it looks like this may be a way to increase your regular Facebook use without having to use Pages…
Many home pages are far too muddled. They try to say everything, which just gets the visitor confused. Here’s how to focus your home page so that you’re making more sales…
Sales of Old Spice are up 107%. Do you know why? See the 3 reasons the ad succeeded, and how you can apply these principles to your web copywriting and website…
You’ve identified the dominant emotion of your customer. In Part 2 of this series, you’ll learn how to convert that emotion into a need, driving your customer to desire your product.