Writing Newsletters and Articles: Creating Lifetime Customers
It's called Stay-in-Touch marketing. And it works.
There are many ways to stay in touch, and even with the intensity of spam filters today, Email is still a viable way to communicate with your prospects and customers.
People want to know that you care. You're their friend, advisor and ally. You fight common enemies and want the same things out of life - health, wealth and happiness.
Build lifetime relationships with your prospects and customers by providing a steady stream of valuable insights, tips and information. Here are a few of the ways you can communicate with your customers:
Writing Newsletters
 Newsletters can be hard-copy or Emailed. Many successful businesses create such in-demand information with their newsletters that they are able to produce a nice source of revenue by offering both free and subscription-based newsletters. For example, once you build up a solid base of loyal readers, offer "advanced" tips through a hard-copy subscription-based newsletter.
Newsletters will provide advice, tips, current news, and in-depth information that is relevant to your reader. Yes, you will advertise your products and services in the newsletter, but because they are receiving value they will eventually buy something from you.
And once they see the immense value of your product or service first-hand, they'll keep ordering for years to come.
Writing Articles
Articles have two functions:
- To draw people to your web site, office, or phone
- To increase your search engine ranking
See, a well-written article will create interest in you and your products/services. When you distribute that article - and variations of the article - throughout the Internet, you are creating valuable backward links to your web site. Search engines love this!
The more articles you write and distribute to online directories, authority web sites and print magazines and newsletters, the more positive exposure you'll have to a broader audience. Well-written and informative articles are simply the fastest way to drive targeted traffic to your web site.
And once they get to your web site, you'll get them on your mailing list by offering free special reports or electronic books (Ebooks).
Writing Special Reports
Few people will sign up for a newsletter today. We're too overwhelmed with email as it is. So, you offer one or more free reports that provides on-the-spot information helpful to your visitor. And as a matter of course, you let them know that they'll be automatically subscribed to your newsletter.
How slick is that?
But it gets even better with Autoresponder messages
Autoresponder Messages
When they download your special report, they will automatically receive a series of timed email messages with tips, suggestions, and helpful advice.
You write these messages in advance, and you identify when each message will be delivered (in 3 days, one week, two weeks, etc.). Then, the system will automatically send the entire series to the recipient. Autoresponders are especially useful if your newsletter is published infrequently or not at all.
Think of autoresponders as text messaging on steroids.
So, speaking of special reports. How about downloading one of our special reports on copywriting and internet marketing today....
And automatically receive a series of helpful tips and suggestions over the next several weeks.
Then call for a free no-obligation consultation or to request a hard-copy portfolio.
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