Copywriting: The "How" of Effective Marketing & Sales
People are multi-dimensional. Business is multi-dimensional. So, your marketing and sales efforts should also be multi-dimensional
Yet, what works with direct response marketing can likely fail on the Internet.
If you've done any direct response marketing (sales letters, postcards, magalogs, or advertorials), then you understand the difficulty of getting even a 2% response rate. So, whatever you do, it's got to hit home emotionally with your reader.
That's why we offer the full range of marketing services and expertise, from crafting a full-fledged Internet Marketing strategy to direct response mailings and search engine optimization.
You may start with one service and easily incorporate new strategies and methodologies as your needs change.
Direct Response Copywriting
Direct response marketing or copywriting typically involves hard-copy marketing materials that are mailed directly to a list of targeted prospects. This might include:
- One to several page sales letters
- Magalogs
- Post cards
We also consider the following as critical components of a direct marketing campaign, although they are powerful Internet Marketing strategies as well:
- Press releases
- Articles distributed on the Internet and posted in magazines
- Advertorials printed in magazines, newsletters and newspapers
Read more about our Direct Response Marketing & Copywriting Services...
Internet Marketing and Search Engine Optimization: SEO Copywriting
You begin with a comprehensive Internet Business Strategy. What are your goals? What's your mission? Next comes your Internet Marketing Strategy. Finally, we pull it all together with compelling copy and advanced search engine optimization techniques to draw targeted traffic to your web site.
SEO Copywriting and Internet Marketing includes:
- Internet Business Strategy (bringing prospects to the door, converting them to customers, and increasing profits through a steady stream of back-end products and services).
- Internet Marketing Strategy (how you'll implement your business strategy).
- Web copy geared towards both search engine optimization and conversion of prospects to sales.
- Marketing and Sales tools: autoresponder messages, blogs, social networking, video, etc.
- Search Engine Optimization: doing what it takes to increase search engine ranking for your most important keyword phrases.
Read more about our SEO Copywriting and Internet Marketing Services...
Newsletters, Articles, and Constant Customer Communication
It's been said that it takes up to seven contacts with your prospect before he or she will consider buying from you. These days that number may be higher. You stay in your customer's mind through constant communication. The most preferred methods include:
- Newsletters (weekly or twice per month).
- Articles distributed online and in print.
- Special reports that add value to you customer's life.
- Autoresponder messages - messages automatically sent to your prospect or customer after he or she has received the special report.
Read more about our Newsletter & Customer Communication Services...
Call or Email today for a free no-obligation consultation for your business, or to request a hard-copy portfolio.
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