Your Message is your Brand. Get it right and people will fight for the right to be your customers. Get it wrong, and you face dead silence…
The secret to online lead generation is great copy and a solid content marketing strategy…
Internet Marketing shouldn’t be so hard or expensive. Here’s how to do just what’s needed for maximum results within your budget…
Written by Sid SmithSure, your website needs to be clean and attractive, but the real issue is what they see and read on your site. I’m glad we hired a copywriter to drive the redesign of our site. It was the smart move. ~Kris Karlson, Bowman/Hanson
Email open rates are down to 6% for tech companies. The problem? Lack of focus and reliance on one technology. Content Marketing can help…
Copywriting Tip: In technical copywriting we like snazzy specifications. Unfortunately, those high-falutin’ specs can kill your sales. Here’s what to do instead…
Content Marketing is still the best way to generate leads online. Here are three simple tricks you can use to get more leads from your content marketing.
Personalized URLs (PURLS) are an interesting marketing trick. They create a “personalized experience” for the visitor. But, do they work?
B2B copywriting and technical business copywriting are still marketing. That’s why you should consider placing the WHY before the WHAT in your copy.
