SEO Copywriting

SEO, Search Engine Optimization & Attracting New Leads Online

You know when it feels “right.” Everything clicks into place, and that little ‘ol mouse click is downright easy.

“That’s exactly what I was looking for!”

First and foremost you want your website to be “found” by qualified prospects. Once they get to your site, though, what happens? You want them to be sold on your services.

SEO Copywriting isn’t merely about finding the best search phrases that will drive people to your website. There’s both an art and a science to ensuring that the right keyword phrases are emphasized and the copy on the page actually sells the reader on your products or services. It’s one thing to get them there, and quite another to keep them reading.

What Does SEO Copywriting Entail?

SEO Copywriting isn’t simply “Search Engine Optimization.” Ideally, it also entails a keen sense of what your reader is really looking for, what he needs, and how you might convince him to take action. Thus, a typical SEO Copywriting project may include:

1 Website SEO Analysis

On a technical level, I’ll analyze how you’re doing for the major keywords of your industry and your business. Along the way, I’ll review your web copy for overall effectiveness in relation to those keyword phrases.

I’ll be looking for ways that you can quickly tweak and optimize your site for the search engines.

This service is especially good for small businesses, those wanting to Do It Yourself, or to simply get to know me and how I can help you.

Here’s what I’ll do, based on the keyword phrases you tell me are important to you:

1. Check your current ranking in Google, Bing and Yahoo
2. Analyze the source code of each web page
3. Research your industry and market for potential keyword phrases
4. Recommend keyword phrases and check your current ranking for those keywords
5. Analyze incoming links to your site
6. Analyze your “Website Connectivity” by examining how well you and your site are known in Social Media and Social Networking
7. Write a complete summarization of my findings and provide step-by-step suggestions on exactly how you can improve your search engine ranking for the best keywords.

2 Keyword Research

Perhaps all you need at the moment is an analysis and recommendations on which keyword phrases would be your most profitable phrases.

What we’re looking for is this:

1. The actual phrases and terms used by your prospects and clients when searching for kinds of services you provide…
2. Word and phrases commonly used in your industry…
3. Topics of primary interest to your prospects (and the actual words they use to identify those topics)…
4. Keyword phrases that are emphasized by your competitors and are the most-used keyword phrases people use to find your competitors…
5. And an analysis of both how easy it would be to rank for certain phrases, and the relative profitability of those phrases.

You’ll come away with a complete report, showing you which keywords would be your most profitable in terms of qualified prospects, and which keywords would be the easiest for you to get a high search engine ranking.

3 Website SEO Copywriting Optimization

This service includes everything in the complete Website SEO Analysis:

• Check your current ranking in Google, Bing and Yahoo
• Analyze the source code of each web page
• Research your industry and market for potential keyword phrases
• Recommend keyword phrases and check your current ranking for those keywords
• Analyze incoming links to your site
• Analyze your “Website Connectivity” by examining how well you and your site are known in Social Media and Social Networking
• Write a complete summarization of my findings and provide step-by-step suggestions on exactly how you can improve your search engine ranking for the best keywords.

Plus, everything in the Keyword Research:

• The actual phrases and terms used by your prospects and clients when searching for kinds of services you provide…
• Word and phrases commonly used in your industry…
• Topics of primary interest to your prospects (and the actual words they use to identify those topics)…
• Keyword phrases that are emphasized by your competitors and are the most-used keyword phrases people use to find your competitors…
• And an analysis of both how easy it would be to rank for certain phrases, and the relative profitability of those phrases.

Plus:

1. A page-by-page update of your website for pure SEO, including meta tags, image tags, headers and subheaders, and keyword use within the page…
2. Rewriting some or all of your copy so that it aligns with the emphasized keyword phrases, is optimized for the search engines, and is thoroughly enticing to your audience.

The goal of the Website SEO Copywriting Optimization is twofold:

First, we want each page optimized for the search engines.
Second, we want each page to resonate with your reader so that he or she is compelled to take action, whether it be to download a white paper, sign up for a newsletter, or learn more about your products and services.

4 Ongoing Tweaking, Tracking, and Optimization

Website and search engine optimization is never done. The search engines change their algorithms, and stale websites tend to lose ground to more active websites.

This service will vary in scope and cost, depending on your specific needs. Ideally, I or you will add new content on a continuous basis to your site. I’ll monitor the search engine results, as well as your conversion rate.

Then, I’ll tweak the copy, adjust the pages for keyword emphasis, and keep your website fresh and relevant in the eyes of the search engines.

What’s Next?

If you’d like to improve the search engine rankings of your website, please call me at (503) 287-0246, or complete the short form below and I’ll call you.

Or, if you’d like more than search engine optimization, and like to actively promote your site to the web, social media, and social networking, please check out the Website Promotion Services.