Technical Alchemy

Copywriting Tip: In technical copywriting we like snazzy specifications. Unfortunately, those high-falutin’ specs can kill your sales. Here’s what to do instead…

B2B copywriting and technical business copywriting are still marketing. That’s why you should consider placing the WHY before the WHAT in your copy.

All they did was to change the headline on the landing page and it instantly resulted in doubling their conversion rate. What did they do?

I say “storage virtualization” and your heart quivers, right? Technical copywriting demands that we avoid the curse of knowledge and make our ideas more concrete.

When writing technical marketing copy, the devil is in the details. Add a level of detail and personality to your copy to achieve 3x better results.