Most technical B2B copy is dry and boring. While we think this is how it should be, I contend the idea “Stupid sells better than smart” applies here as well.
Technical Alchemy
B2B marketing for technology companies hasn’t changed much in the past 10 years. Pitty. It’s time to make a fundamental philosophical shift in marketing to technology companies and users…
Web Copywriting and content marketing for technical companies is a mess. It’s not their fault, however. This, the first in a series on “Technical Alchemy,” addresses the issues faced by technical marketers.
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Copywriting and Internet Marketing by Business WordSmiths
Copyright © 2012 All Rights Reserved
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Copyright © 2012 All Rights Reserved
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