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Copywriting Tips

Technical Copywriting

Technical Alchemy: The Devil is in the Details

When writing technical marketing copy, the devil is in the details. Add a level of detail and personality to your copy to achieve 3x better results.

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Copywriting Tip

Words That Sell, or Why We Hate Fruitcakes

This may surprise you, but people might not actually want what you tell them you’re selling, but they may crave what you have. This little known fact may save your next marketing campaign…

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Case Study Tips

Follow the Prime Directive When Writing Case Studies

Similar to a “Do No Wrong” philosophy, it’s a good idea to follow the Prime Directive when writing Case Studies. Case studies are a sales tool, like it or not, so why not use them as such…

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Copywriting and Beer - A Fine Match

Copywriting Tip: Heineken & Dos Equis – Same Taste, Different Flavor

I love a good, rich, dark beer with a hint of chocolate. What’s this got to do with Copywriting and marketing? Quite a bit if you’re Heineken or Dos Equis…

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Web Copywriting Tip: Art of Engagement

Copywriting Tip: The Art of Engagement

Copywriting Tip: To avoid writing copy that sucks, try engaging with your reader on a personal level. Here are three quick tips to help you fully engage with your audience.

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