Why I’m Different
First of all, you may not want to hire me. I hate boring copy, and if you want your copy to read like a high school science textbook or an academic paper, than I’m not your guy.
You won’t have any problem finding writers who can regurgitate facts and figures, maybe even putting them into fancy bullets and such.
When it comes to converting your Website into a marketing machine, though, you need more than someone who knows can think strategically AND add the right touch of flair that gets the reader engaged and interested.
You need a writer who has not only been a consultant and sold professional services, but who is also an expert in the nuances and strategies of Internet Marketing and can write copy that people actually read and enjoy.
You already know that there are enough SEO experts available today to overpopulate a small country… And, there’s certainly no lack of B2B copywriters who can convert your features into benefits.
What you need to be successful online today is a writer who understands your business, can craft clear, targeted messages that resonate with your prospects, and simultaneously use his breadth and depth of Internet Marketing knowledge to effectively promote your website to the masses.
I’ve Been There, Done That
I’m Sid Smith, founder of Business WordSmiths, Inc. I’m a freelance writer and Internet Marketer specializing in B2B Web Copywriting and Website Promotion for professional service companies.
My background is diverse. I started as a computer programmer (remember COBOL?), and soon became a technical consultant, business developer and project manager for Hewlett-Packard’s systems integration team. Back in the days, I got my consulting and project management gigs by first selling those services.
I know what it’s like to sell multi-million dollar professional service projects, as well as delivering those services.
But here’s the twist… While at HP, I earned a Masters in Depth Psychology, and then got certified as a business coach. Why? I wanted to understand the subtleties of human nature, knowing that marketing and sales is all about people, and not technology or processes.
As an entrepreneur, I knew that the Internet would play a major role in the future of marketing. So, instead of simply learning the basics, I created a niche website, drove it to the top of the search engines for several major keyword phrases, and subsequently sold the site to focus on web and SEO copywriting.
I understand the importance of writing benefit-oriented copy that gets more qualified prospects to respond and move quickly through your sales funnel.
Just as important, I know how to drive those qualified prospects to your website.
How I Can Help You
If your website isn’t attracting qualified prospects and convert those prospects into clients, and you’re ready to revamp your old website into a 21st century marketing machine, then give me a call at (503) 287-0246 or use the form below to see if (and how) I may be able to help. There’s no obligation.
In the mean time, feel free to browse the articles, writing samples, and the various services I offer.
